Both companies said the new releases will be more user-friendly while adding power features for IT pros and developers. Parallels Desktop and VMware Fusion are both adding support for the new MacBook Pro's Touch Bar, though Parallels' Touch Bar implementation is more extensive. This year, both companies are asking customers to pay for upgrades. Parallels stuck to its yearly paid upgrade schedule a year ago, while VMware released free updates to Fusion and Workstation. Although VMware Fusion 10 for Mac and Workstation 14 for Windows and Linux are being announced today, the VMware upgrades will be available for sale sometime in October. Parallels Desktop 13 for Mac will be available today. VMware is also releasing a new version of Workstation, its desktop virtualization software for Windows and Linux PCs. Parallels and VMware both announced new versions of their virtualization products for Macs today, with performance improvements and optimizations for the upcoming releases of MacOS and Windows.